Marketing claims are where brands get into trouble (more often than you’d think). What you can say about a cosmetic product varies enormously between markets, and what feels like a perfectly reasonable claim in one country might cross the line into therapeutic claims territory in another.
This service reviews your proposed marketing claims (packaging, website, social media, advertising copy) and assesses them against cosmetic advertising regulations in your target markets. I’ll flag anything that’s likely to cause problems, suggest alternative wording where needed, and help you understand where the lines are.
This is non-testing support only (I don’t conduct efficacy testing or clinical trials). If your claims require substantiation through testing, I can advise on what type of testing you’d need and point you in the right direction.
$800 AUD. This covers a comprehensive review of your claims package for one product across your specified target markets.
This service reviews your proposed marketing claims and helps you communicate product benefits in language that’s both compelling and compliant. This is a non-testing service, meaning I assess claims based on ingredient research, scientific literature, and regulatory guidelines. I do not conduct any product testing as part of this service.
What’s Included |
| Review and validation of your proposed product claims
Compliant marketing language suggestions Assessment against regulatory requirements for your specified markets Guidance on claims substantiation requirements Support for both standard cosmetic and cosmeceutical claims |
What You Receive |
| Written report with claim-by-claim assessment
Compliant alternative language where claims need modification Guidance on substantiation requirements for your target markets |
Your Responsibility |
| Complete all documentation
Provide your formula (including w/w% and INCI), your proposed claims and marketing copy Specify your target markets and product category clearly Obtain adequate substantiation (testing, clinical data) for claims in your target markets Implement recommendations at your own discretion |
What’s Not Included |
| Product testing of any kind (efficacy, clinical, consumer perception)
Claims substantiation through testing (I assess claims, I don’t generate test data) Legal advice Guarantee of immunity from regulatory scrutiny Label compliance (separate service) |
How To Engage |
| Step 1: Complete all forms and submit your formulation information, proposed claims, marketing copy, product brief, and target markets
Step 2: Pay in full before work commences Step 3: Receive your written claims compliance report |
